Services
Freelance Google Ads Specialist
90% of your Google Ads growth happens outside the platform!
Are you looking for someone to optimize your Google Ads campaigns and achieve 10% better results? Or are you actually looking for a conversion optimization specialist who understands your marketing proposition and helps you optimize the entire customer journey?
The trick is to improve your conversion rate — that way you don't just get 10% more from your campaigns, you could potentially go 2x or 3x.
Optimizing within Google Ads has a ceiling. And your business does not operate in a vacuum but in a playing field among similar competitors. A consumer browses and compares in this field, which often starts in Google but ends with your specific website funnel.
That is why you need a CRO specialist like me who deeply understands the Google Ads game but is also a player in the broader customer journey. Want that? Get in touch now.
The content below explains what Google Ads is and how it works. I wrote it because it may be interesting for you, but also because it helps me rank organically (unpaid via SEO) in Google. The click prices for "Google Ads freelancer" are quite expensive, and ranking organically helps me keep my package prices affordable. So finding me here is no coincidence!
Advertising with Google Ads
Setting up and optimizing Google Ads campaigns seems easy when you are not a Google Ads specialist yourself. In practice, these campaigns often underperform and cost more than necessary. Yet it can be an enormously valuable channel for increasing the online visibility and profitability of your business.
That is why it is important to have your campaigns managed by someone who knows Google Ads inside and out. With my agency-side experience across various clients and industries, both B2B and B2C, I can help you get the maximum return from your campaigns.
To drive traffic to your website, you can deploy various channels for different reasons. Consumers who are not yet familiar with your brand but do have a purchase need often start their buyer's journey in Google with a search query.
Attracting search engine traffic to your website is in many cases interesting for reaching an audience that is already actively looking for the services or products your business offers.
There are two ways to appear in the search engine. If you want the most visibility and want to appear in search results immediately, you can advertise on specific keywords. In this model you pay per click, which is why it is important to only advertise on specific search behavior with purchase intent.
Benefits
Using Google Ads delivers
Relevant traffic
that converts
Through a highly specific search strategy, my campaigns drive the most relevant traffic with purchase intent to your website.
Beyond search relevance, I have extensive experience with geographic targeting for both (hyper-)local and internationally operating businesses.
Instant visibility
flexible and for any budget
With SEA you get fast results. Unlike organic traffic (SEO), your ads appear in Google immediately.
It is highly flexible and budgets can be set on a daily basis.
Measurable results
data-driven optimization
By setting goals that contribute to selling your products or services, we can specifically optimize for return on ad spend or cost per acquisition.
My data-driven approach not only delivers bottom-line results but optimizes toward the maximum.
Why a Google Ads specialist?
As a Google Ads specialist, I ensure maximum results. I do this by providing Google's algorithms with the best possible information and through optimal configuration. This allows me to advertise as relevantly as possible while keeping the cost per click as low as possible. This way, no valuable clicks are wasted on traffic that does not convert well.
Setup (one-time)
With a one-time setup, I ensure the right conversion goals can be tracked. The setup includes keyword research and the configuration of campaigns that deliver the highest return.
Campaign management
Monthly, I ensure campaigns are optimized by further excluding irrelevant search behavior and creating new campaigns based on results. The time required for management depends on the advertising budget.
Reporting
As a client, you have 24/7 insight into campaign performance. I provide this through a Google Data Studio dashboard, giving you a clear and convenient overview at all times. Periodically, we connect to discuss findings, opportunities, and recommendations.
With Google Ads
We target and reach consumers precisely based on search behavior, location, language, device, day, time, and frequency.
We control your advertising budget — set your own daily or monthly budget. You only pay when someone actually clicks the ad.
We measure success based on measurable campaign goals.
You are instantly visible in Google.
We optimize toward top performance based on measurable results.
About Roy
Your own marketing specialist, without the overhead
Over 10 years of online marketing experience — including 4 years as sr. CRO specialist at Dentsu for KPN, Transavia and Centraal Beheer.
After years of working at top agencies for major brands, I now bring that same expertise to SMBs. You get agency-level quality with the personal involvement of a dedicated specialist.
No long-term contracts, no hidden costs. I believe my results should be the reason to keep working together — not a contract.
Clients I've had the pleasure of working with
A selection of companies I've successfully helped achieve their online marketing goals.
“We have been working together for about six months now and have had a great experience with Roy. Through a thorough assessment upfront and immersing himself in our business and industry, he knows exactly how to hit the right notes with Google Ads and optimization. Besides advising on our campaigns, he also advises on how we can optimize our website and services. Communication is smooth and we get clear, understandable answers to our questions. His advice is professional and you immediately get the sense that he knows what he is talking about. In short, highly recommended and we look forward to a long collaboration!”
Stefan Pesch
Manager, Euro-Parking B.V.
Frequently asked questions about advertising with Google Ads
Optimizing for top performance
A perfect Google Ads structure
The most important factor is how search campaigns are structured. Depending on the strategy, the campaign structure will be built either very granularly or in a compressed fashion.
The method I use follows best practices and ensures maximum control over the budget. Today, machine learning algorithms are incredibly well developed. My methods follow the latest approach aimed at maximizing the results of these algorithms.
Landing page advice
It is essential to ensure — outside the Google Ads account — that the search engine user's experience maximally aligns with the landing page experience. This leads to:
Landing page improvement advice is included in campaign management. This advice covers content, heading structure, calls to action, and usability.
If desired, I can also handle implementation in collaboration with developers or independently on various CMS platforms such as WIX and WordPress/WooCommerce.
Keyword management and exclusions
To minimize wasted ad spend, I regularly analyze and exclude search terms that are irrelevant or underperforming. This ensures your budget is spent as effectively as possible.
Maximizing all available features
My service has no limitations in terms of Google Ads features and capabilities. All packages make full use of everything available.
Monthly reporting
With every Google Ads campaign, I deliver a Google Data Studio dashboard so campaign performance can be monitored at all times. This is much clearer than viewing results in Google Ads itself.
In addition, we have periodic contact to interpret results, share key insights, and discuss recommendations.
About Google Ads
Search volume and competition
Each keyword has a monthly search volume, depending on the chosen region. There is a maximum number of impressions per month, influenced by the seasonality of search behavior.
There are also other advertisers, and the more popular a keyword is among advertisers (often high-intent search terms), the higher the cost per click (CPC).
Costs and advertising budget
The costs of a search campaign can be set with a daily budget. You will never spend more than what has been configured. Daily spending may vary, but on a monthly basis the budget is capped.
Budgets can be set from 1 euro per day, though you will not get many clicks for that. With a budget of 50 euros per day, your monthly spend will never exceed 1,500 euros. My recommendation to start a campaign is a minimum budget of 1,500 euros per month.
Campaign return on investment
There are two ways to look at the return of a search campaign:
Cost per acquisition (CPA) — The cost per sale or lead. This indicates what it costs to acquire a new customer or lead.
Return on ad spend (ROAS) — The ratio of revenue to costs. The advantage over CPA is that it accounts for conversion value.
In the case of a webshop, one conversion may have a higher order value than another, so you could spend more on keywords or target audiences that generate more revenue. These are the key performance indicators (KPIs) to steer your campaigns.
Quality score
A high quality score results in a better average position relative to competitors and a lower cost per click (CPC). This is Google's way of ensuring the user experience is as relevant and high-quality as possible.
Several factors play a role, including the landing page experience. It is essential to ensure — outside the Google Ads account — that the search engine user's experience and relevance maximally aligns with the landing page.
A good landing page also increases the conversion rate, which raises the return on ad spend (ROAS) and lowers the cost per acquisition (CPA).
Landing page improvement advice is included in campaign management. This covers content, heading structure, calls to action, and usability.
If desired, I can also handle implementation in collaboration with developers or independently on various CMS platforms such as WIX and WordPress/WooCommerce.
Ready to go from click to customer together?
Want more relevant traffic from Google in the short term? I ensure you get maximum revenue at the lowest possible cost. Get in touch to schedule a brief meeting where we can ask each other the right questions and arrive at a tailored proposal.