Prioritized A/B Test Ideas
Based on an analysis of your website I deliver 10-15 fully developed A/B test ideas. Each idea contains a substantiated hypothesis, application of psychological persuasion principles (such as Cialdini, Kahneman), primary and secondary KPIs, an MDE calculation (Minimum Detectable Effect) and ICE prioritization. This way you know exactly which test to run first for maximum impact.
What you get
10-15 fully developed A/B test ideas
Per idea: hypothesis in if-then format
Application of psychological principles (Cialdini, Kahneman, Fogg)
Primary and secondary KPIs per experiment
MDE calculation (Minimum Detectable Effect) per test
ICE score (Impact, Confidence, Ease) for prioritization
Estimated sample size and test duration per experiment
Visual mockup suggestions where relevant
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